On Set with Mark Ronson’s New Music Video “I Can’t Lose”

Few months back I had the pleasure to be a part of the Mark Ronson‘s new music video, “I can’t Lose“, featuring Keyone Starr.  The video shoot took place at Le Baron, a small, swanky bar in Chinatown that was transformed into a ultra stylish setting resembling the golden ages of China’s Shanghai era of the 1920’s, known as the “The Paris of the East, the New York of the West”. Upon arrival, Mark Ronson made a point to greet every single cast, crew, and talents with a sincere appreciation for everyone’s help on his new video. There was no shortage of the industry standard “hurry up and wait” for the entire shoot, but the endless authentic old world visuals all around the set plus friendly cast was plenty fun to pass the time while we wait for our turn for the video shoot. Mark Ronson was nothing short of a genuine nice guy with great musical talent to boot. We weren’t allowed to post anything until the video made it’s world premier and guess what, it’s OUT!!

PS. Thanks to Christine Lo for the casting and Chad Ghiron 0f www.kodemedia.com for the opportunity.

Check out the video below and some fun photos I took on set.

Mark Ronson – “I Can’t Lose”

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ENCORE! Sessions #02 present The Virgins at Le Baron

Tuesday, May 8
Le Baron
32 Mulberry St, New York, NY
On Youtube and Facebook

Encore! Sessions #02 present The Virgins
“It’s Backstage but Frontstage”
The Virgins Returns ! New Songs By The Virgins at Encore Sessions.

Featuring The Virgins

“The most exclusive live concert series in America”

Like Encore! Facebook page for Live music sessions feat. the very best at Le Baron Chinatown.
http://youtu.be/IyYVT8d55o8
Follow @EncoreSessions on Twitter.

Produced by , in partnership with ABSOLUT®

ENCORE! Sessions” feature the most innovative musicians by sharing unique live performances and interviews with music fans around the world.

ENCORE! Sessions are being shot on location at the recently opened Le Baron in Chinatown, NYC. The intimate venue is the latest club from nightlife impresarios Andre Saraiva and Lionel Bensemoun, who over the past years have been cultivating a strong creative community through their permanent establishments (Paris, Tokyo, London, etc) and pop- up clubs (Cannes’ Film Festival, Art Basel Miami, etc) at the crossroads of various movements in Music, Fashion, Film and Contemporary Art, amongst others.

ENCORE! Sessions are a medium for artists to try new material, experiment with songs for the first time-ever and showcase themselves in a way they have never done before. There are no ticket sales, no agenda, just a “blank canvas”. Each session involves 6 HD cameras, a 24-track surround audio recording, a 16 person crew and hours of video editing and sound mixing, for a content quality that is second to none. Shows are 15 minutes long, with 3 songs from the live performance and interviews in between.

Following the season premiere, a new show will be unveiled each Tuesday: The Virgins (May 8), Heartsrevolution (May 15), Friends (May 22), and Little Dragon (May 29). Little Dragon’s session will be recorded this Thursday, May 3rd, at Le Baron Chinatown. More shows will follow. The launch campaign includes street marketing, digital and social media, amongst others, and the content is available at
http://www.facebook.com/Encore.Sessions and http://www.youtube.com/encoresessions

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ENCORE! Sessions present Theophilus London at Le Baron

Tuesday, May 1
Le Baron
32 Mulberry St, New York, NY
On Youtube and Facebook

Encore! presents – This is London but in New York
Season Premiere of ENCORE! SESSIONS #01 Theophilus London


“The most exclusive live concert series in America”

Theophilus London

Like Encore! Facebook page for Live music sessions feat. the very best at Le Baron Chinatown.
Available worldwide May 1 on http://www.youtube.com/encoresessions
Follow @EncoreSessions on Twitter.

Produced by </FORWAR:D>, in partnership with ABSOLUT®

New York, New York, May 1st 2012 – Cultural marketing agency is launching the season premiere of its music concert series “ENCORE! Sessions” on Tuesday, May 1st, in collaboration with brand client ABSOLUT. The debut episode will feature Trinidad-born and Brooklyn-based up and coming rapper Theophilus London. “ENCORE! Sessions” feature the most innovative musicians by sharing unique live performances and interviews with music fans around the world.

ENCORE! Sessions” are being shot on location at the recently opened Le Baron in Chinatown, NYC. The intimate venue is the latest club from nightlife impresarios Andre Saraiva and Lionel Bensemoun, who over the past years have been cultivating a strong creative community through their permanent establishments (Paris, Tokyo, London, etc) and pop- up clubs (Cannes’ Film Festival, Art Basel Miami, etc) at the crossroads of various movements in Music, Fashion, Film and Contemporary Art, amongst others.

ENCORE! Sessions are a medium for artists to try new material, experiment with songs for the first time-ever and showcase themselves in a way they have never done before. There are no ticket sales, no agenda, just a “blank canvas”. Each session involves 6 HD cameras, a 24-track surround audio recording, a 16 person crew and hours of video editing and sound mixing, for a content quality that is second to none. Shows are 15 minutes long, with 3 songs from the live performance and interviews in between.

Following the season premiere, a new show will be unveiled each Tuesday: The Virgins (May 8), Heartsrevolution (May 15), Friends (May 22), and Little Dragon (May 29). Little Dragon’s session will be recorded this Thursday, May 3rd, at Le Baron Chinatown. More shows will follow. The launch campaign includes street marketing, digital and social media, amongst others, and the content is available at
http://www.facebook.com/Encore.Sessions and http://www.youtube.com/encoresessions

After launching on January 1st of this year, this is the latest major US project for , and new artistic collaborations with other prestigious brand clients will be unveiled in the next few weeks.

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