Sy Fy Channel Case Study

Alice” for Sy-Fy – Ad Week’s “Media Plan of the Year” 2010 Winner

About: Alice is a 2009 television mini-series that was originally broadcasted
on American channel SyFy.

Objective: To generate hype and inform the masses of the SyFy channel’s
mini series, “Alice” via flash mob

Execution: SHAW PROMOTION was honored to be a part of this successful campaign and helped with staffing brand ambassadors and was a part of the on-site field management.