Michelin’s Guide Case Study

About: The Michelin Guide collection is comprised of 25 guides covering 23
countries and more than 45,000 establishments which rate top restaurants in
each city.

Objective: To inform 94 of New York City’s finest restaurants throughout
the five boroughs they were selected to be in the ever popular Michelin’s
Guide 2011.

Execution: SHAW PROMOTION executed an over night stencil campaign which brought
good news of the nomination to each restaurant’s door step. By creating and
managing street teams and field managers equip with multiple vehicles, our
reps stenciled Michelin’s Guide/ Facebook logo outside each restaurant just
in time for opening the following morning.