Jelly Case Study

About: Presented by Jelly, the NYC Pool Parties in Williamsburg, Brooklyn has been the institute of hip indie rock, cutting edge electronic music, and the pride of Brooklyn.

Objective: To foster a massive campaign for these outdoor concerts via
guerrilla and digital marketing.

Execution: From 2007 to 2009, SHAW PROMOTION was the driving force behind all
promotion starting with the printing of all promotional materials – cards,
posters, stencil boards. Next, we executed many hand to hands, poster
boards, wild posting, stenciling, poster sniping, lifestyle drops, and
newsletter marketing which generated the initial success of the now famous “The
Pool Parties”.