All Tomorrow’s Parties Case Study


About: All Tomorrow’s Parties is an organization based in London that has
been promoting festivals, concerts, and records throughout the world for
over ten years. Their latest summer concert took place in Monticello, New
York and featured legendary band Iggy Pop and the Stooges.

Objective: To create awareness and develop a following in four markets –
NYC, Philly, DC, and Boston.

Execution: SHAW PROMOTION handled all national project management which includes printing, shipping, and managing of promotional materials. We executed numerous hand to hands and lifestyle marketing throughout all four markets reaching a wide demographic. Our newsletter marketing included multiple ticket giveaway contests and dedicated email blasts which went out to thousands of our unique subscribers.