The Pitch – NYC’s Only Soccer-Specific Indoor Facility


THE PITCH is NYC’s only soccer-specific indoor facility,
located in the heart of Brooklyn’s Williamsburg neighborhood.

the Pitch BK

“We have one field, which is slightly longer and wider than the standard NYC Parks basketball court and middle-school gym. Unlike most of these courts/gyms, our field has a walled (padded) perimeter, so the ball never goes out. Also, our flooring is a real field: the best professional-grade turf product on the market — the same turf used by many professional teams in the Netherlands and recently by some MLS teams like Sporting Kansas.

This configuration is perfect – we think – for a fast-paced, skilled game of 5-aside adult soccer (4+1) and also ideal for youth soccer of varying formats.”

THE PITCH offers several services and amenities:

– Short-sided leagues for youth & adults
– Soccer school: group & private lessons for youth & adults
– 5-aside and 4-aside drop-in sessions (sign-up in advance for a session in order to secure a spot)
– Clinics run by certified coaches and featuring professional footballers
– Special events (book The Pitch and/or our partner bar – Berry Park – for corporate socials and private birthday parties)
– Play under natural light during the day – thanks to five huge skylights
– Climate-controlled conditions: air-conditioning in summer; heat in winter
– Custom mobile app, which easily allows players to book drop-in sessions, lessons, practice sessions, and clinics
– Brooklyn-made energy snacks & drinks
– Lockers
– Bathrooms
– Discounts for annual members on most of THE PITCH’s soccer services and also at participating local businesses

THE PITCH also provides soccer programs for under-served youth. For example, THE PITCH is the headquarters of The Girls Sporting Club of New York (GSC): a joint Nike-World Soccer Project program that increases school-age girls’ participation in sport. THE PITCH also helps to fund the award-winning non-profit soccer program: The New York Independent Schools League.

The Pitch photo 2

For more infoThe Pitch logo196 N 14th St, Brooklyn, NY 11249
(718) 388-3159
The Pitch map


On Set with Mark Ronson’s New Music Video “I Can’t Lose”

Few months back I had the pleasure to be a part of the Mark Ronson‘s new music video, “I can’t Lose“, featuring Keyone Starr.  The video shoot took place at Le Baron, a small, swanky bar in Chinatown that was transformed into a ultra stylish setting resembling the golden ages of China’s Shanghai era of the 1920’s, known as the “The Paris of the East, the New York of the West”. Upon arrival, Mark Ronson made a point to greet every single cast, crew, and talents with a sincere appreciation for everyone’s help on his new video. There was no shortage of the industry standard “hurry up and wait” for the entire shoot, but the endless authentic old world visuals all around the set plus friendly cast was plenty fun to pass the time while we wait for our turn for the video shoot. Mark Ronson was nothing short of a genuine nice guy with great musical talent to boot. We weren’t allowed to post anything until the video made it’s world premier and guess what, it’s OUT!!

PS. Thanks to Christine Lo for the casting and Chad Ghiron 0f for the opportunity.

Check out the video below and some fun photos I took on set.

Mark Ronson – “I Can’t Lose”




Bikini Carwash – “Must-See Bands” & “5 Female-Fronted Acts To Catch” at CMJ 2014

The Brooklyn based 4-piece pop-punk-rock band BIKINI CARWASH will be performing at CMJ for the second time on Saturday, October 25 at The Paper Box.

Bikini Carwash

Check out the article by Bushwick Daily on Bikini Carwash’s first CMJ appearance.

At this year’ CMJ 2014, Bikini Carwash was named the:
5 female-fronted acts to catch at CMJ” by AXS
The “10 Must-See Bands At CMJ 2014” by The Roosevelts

Bikini Carwash CMJ

Get your $8 advance tickets to see Bikini Carwash HERE!

Bikini Carwash CMJ 2014

Bikini Carwash

Bikini Carwash

CMJ 2014

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Introducing MiuMeet NYC: Download The Free App That Has Everybody Linking Up!


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It’s Free, Easy, Fun!


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DJ Jess Marquis’ Remix “Burn” by Ellie Goulding is Brazen and Romantic


Our favorite nightlife DJ, Mr. Jess Marquis, just sent us over remix of Ellie Goulding’s “Burn” and it is brazen and romantic. Couldn’t wait to share it with you!

 Also be sure to check out his original track “Grand Vandal”.  Soaring piano battling dirty bass.

The Best of NYC New Years Eve 2014 Parties!!

If you are still deciding on what to do for NYE 2014, check out these 7 diverse and AWESOME parties we have for you!! And don’t forget to check out our SHAW Promotion Best 13 of 2013 and our Bootie NYC partner A+D‘s Best of Bootie 2013 mashup!!


New Years Eve Eve 2014 Party!!

Prohibition Productions presents The 6th Annual The Salon NYEE at The Players Club

New Years Eve 2014 Parties!!
12.31.2013 – 1.1.2014


SHAW Promotion’s Best 13 of 2013!!

It’s unbelievable how quickly 2013 went by, it was quite a fun year for us at SHAW Promotion, thanks to all of our awesome clients. As per our tradition, here is a list of our favorite things we did this year in a round of of “SHAW Promotion’s BEST 13 of 2013”, as told by JaiDee Valentine. SHAW life is defitinely work hard, play harder and we had such an amazing year filled with awesome stuff to do.  Check it out below, and don’t forget, you can always join us for all these fun events next year by RSVPing HERE to our weekly newsletter which highlights whats happening for SHAW in New York City and beyond!

13. Coney Island USA Spring Gala 2013: The Burlesque Manifesto – February 25, 2013

SHAW Promotion has been lucky enough to work with (and help save!) Coney Island and we were invited VIP style this year to the Burlesque Spring Gala fund raiser which was packed with half naked dancers and freak show stunt people.

12. 3rd Annual Pet Day at Deno’s Wonder Wheel Park and
Pet Costume Contest June 15, 2013

This year we signed our own dogs up to compete in the Coney Island Pet Day (Elvis, Thea, and our friend’s dog, Blue). They didn’t win, but they sure did turn a lot of heads. We even got to take them on Deno’s Wonderwheel! A must do for the Spring time.

11. Verboten Stage One “Never Say Never” – July 4, 2013

Verboten has always done amazing events, but last Fourth of July’s Williamsburg Waterfront party was packed with over thousands of people raging from the afternoon ’till midnight with the greatest view of Manhattan.  Win!

10. “Skyy and Sea” Skyy Vodka Governors Ball Kick Off Cruise and
Governor’s Ball – June 6 & 7, 2013

SHAW Promotion was invited by our good friend Nicky Digital to a all you can eat and drink #SkyyandSea cruise around NYC.  Good times, good friends, good booze and of course, great views.  The next day we were given Two weekend passes to Governor’s Ball by our friend Alyson Schill, who was the recycling director. Yes please! Despite it raining, we had so much fun in what turned out to be a huge mud pit.  Gun’s and Roses, Edward Sharp and the Magnetic Zeros, Kendrick Lamar, and so much more… no way a little rain kept us away!

9.  Bowie Ball: The Ultimate Glam Rock Revolution – October 12, 2013

Oh that Deryck Todd, fashion designer, party producer and the savior of NYC’s glam rock revolution that is the Bowie Ball. This is the closes thing to the one NYC party I miss dearly, the MOTHERF*CKER party (RIP). We are all looking forward to see more Bowei Ball next year!

8. Lizzie Steelheart’s (of Bikini Carwash) Wedding and Road Trip – April, 2013

The singer of Andy’s band, Bikini Carwash, got married to her best friend in Kentucky in April which mean “Road Trip!” to us.  They held their wedding at the Newport Aquarium which was completely closed off to everyone but wedding guests which gave us a intimate look at penguins, sharks, and included a jellyfish cocktail hour. Bonus: the bride played a set in her wedding dress!  We also use this opportunity to camp at Smokey Mountains and traveled the entire length of Blue Ridge Parkway.

7. Brooklyn Night Bazaar – November 1, 2013 – current

Brooklyn Night Bazaar came back with a vengeance this year! Fixating itself at its new permanent home in Greenpoint, Brooklyn open year round, they have received huge nods from everyone in NYC not only because of their genius idea of a night market, but to add awesome live bands and to pair of with some of the hottest brands and magazines.

6. Red Bull Music Academy – April – May, 2013

Red Bull Music Academy creamed it this year in music in NYC, presenting 38 live concerts in one month.  Wow!  SHAW Promotion had the opportunity to help Red Bull with this incredible month long program with countless DJs, parties, Workshops, Music Battles, and on and on.  We were also given enough Red Bulls to last the remaining year of 2013 and into 2014!

5. Bootie NYC St Paddy’s Mashup Party – March 16, 2013
NY’s Wildest St. Patrick’s Day Bash

SHAW Promotion has been partnering up with A+D, the creator of Bootie Mashup party from SF, for many years.  In 2013, we took up residency at Le Poisson Rouge and it has been a wild ride.  One of my most memorable Bootie NYC parties was our St. Paddy’s with live performance by Smash Up Derby.  Village Voice hailed it “NY’s Wildest St. Patrick’s Day Bash” and you can see all the awesome photos from Maro Hagopian of the Village Voice HERE!

4. Metro Stylee Reunion at Apple Stomp SKA Festival – May 31st & June 1, 2013

Metro Stylee performs “Back Again” with Coolie Ranks of Pilfers. Click on image for video

Andy’s old ska band from the 1990’s had their reunion show this year at Irving Plaza where they teamed up with Live Nation and Asbestos Records to play this bad ass show.  Ska is not dead, it is in fact being revived. Check back for more updates on when you can see their next show, January 19, 2014 at the Gramercy Theater!

3. Bachelor’s Motorcycle Trip – July, 2013

For Andy’s bachelor party, he decided he didn’t want the usual night of strippers and liquor, so he rounded of 4 of his buddies and they took a week to travel New England on their motorcycles, camping from state to state.  Not much better than the open road and your friends.

2. Andy & JaiDee’s Honeymoon in Bali – September 28, 2013

Two weeks in paradise on a lovers vacation? Yes please! We stayed at 5 star resorts, saw exotic birds and flowers, ate way too much, and traveled the country learning about their culture, people, music, cuisine and art.  Bring me back to the beach please!

1. SHAW Fest Wedding Weekend – August 31, 2013

Because we got married duh! And we did out our way, a three day weekend packed with celebrating, camping, bouncy castles, and rafting down the Delaware River.  Obviously first place. Huge thanks to our wedding sponsors: PBR, Sailor Jerry and Mercy! Check out our amazing video trailer of the wedding shot by our friends at Shooting Stars Wedding below.

SHAW Promotion would also like to thank all of our clients this year including (but not limited to):

Webster Hall, Le Poisson Rouge, Coney Island USA, Bootie Mashup NYC, Mercy, Sailor Jerry Rum, PBR, Bang-On, Blk Mrkt, Fixed NYC, Boom Collective, Two Hustlers, Brooklyn Night Bazaar, Kaufman Center, Governors Ball, Scenic Presents, Dances of Vice, Prohibition Productions, Trouble & Bass, Mother Brother, Deadly Dragon Sound, Kampfire PR, Dupspot, Red Bull, Passport to Taiwan, Afro Punk, Backseat Conceptions, Live Nation, Twig the Wonderkid, Deryck Todd and Bowie Ball, Creative Time, Crown Victoria, DFA Records, Vice, Jess Marquis, Justine D, Queen Majesty, DJ Ceremony, DJ VH1, Del Exilio, Fools Gold Records, Fuse Gallery, Urban Justice Center, Coney Island USA, Thirsty Girl Productions, The Sons & Heirs, Hsu Nami, Metro Stylee, Bikini Carwash, Saint Vitus, Sand Blast, Rocks Off, Nicky Digital,, Mr Andre, New Art Dealers Alliance, Mirrorball Group, Joshua Gabriel, Hours by Appointment, Hester Street Fair, Global Advertising Strategies, Invisible North, Campus Circle and MORE!!

Last but not least, we would like to thank all our vendors and of course the backbone of SHAW Promotion, our fantastic street team who endures late nights, bad weather, and tons of crazy people out there on the streets; we couldn’t have had such a great year without you!

Big UP, Up and Away!

SHAW Promotion had the pleasure of working with The Big Up festival again this year which took place this past weekend on a beautiful farm in Claverack, New York.  With the promise of Escort headlining (my favorite bands) Andy and I shoved our tent and supplies in the SHAW Time mobile and headed upstate for a few days of eating, drinking, and camping in the sun.  Or so we thought! It rained most of Thursday and Friday, and although we had some horrible casualties like my iPhone and camera, we were professionally prepared for this mud fest in other ways thanks to Governors Ball this year which was even muddier, like hiking through quicksand for 3 days.  It wasn’t too bad, in fact I loved waking up to the sound of rain hitting our tent.  Saturday turned out to be an exceptionally beautiful day and we were able to dry our stuff off on our car and ourselves off on the main hill with a beer watching bands.

My personal favorite part about The Big Up festival, and this is two years and counting, is they book mostly local tri-state area bands that I don’t get to hear about in the over saturated NYC music market.  Last Big Up it was Big Gigantic and Eoto, which blew me away with their skills, this year it was LeSpecial.  It seemed they have mastered every genre of music and mixed them all together on one album; funk, metal, electronic, you name it and they play it very well.  I am so thrilled to walk away from another year with a new band to throw on my playlist that I will listen to over and over.


Obviously then there was Escort, which has been my favorite car CD (yes, I still listen to CD’s in my car) for the past year after seeing them at CBGB festival.  The high energy, the ultra sexy lead singer, who knew that I too would love disco?  Escort did and they had hundreds of festival goer’s shaking their ass in the mud pits.  Andy was backstage using the port-a-potty before the performance and he happened to be rockin’ his band’s tee shirt, Metro Stylee (a ska band from the 90’s), when he over heard two guys say “Isn’t Metro Stylee from NYC? I know them”.  Turns out three of the members of Escort were also in a ska band in the 90’s called Skavoovie and they use to play with Metro Stylee.  Well, Big Ups to Escort for keeping NYC music ever changing and awesome, you really made a unique band that everyone can appreciate and love.


I want to give more Big Ups to August J photography for letting me use their photos for this post (I tried to link you, August J, but apparently there is a ton of August J photographers).  I was so distraught and lost without my camera and I wish I was able to capture everything through my eyes, but these photos are pretty bomb, so thanks.  Also, we would like to thank Zach and Destiny for being supportive of SHAW Promotion and we hope we get to work with you and The Big Up again next year, it truly is our favorite festival of the summer.


Andy & JaiDee on “Frankie Cooks: Dishes without Recipe” – Thai Cuisine

A few months back, Frankie Cooks invited us over to his SoHo loft where he set out to prove that you don’t need to know a be a chef to cook a great tasting meal the first time on his new show “Frankie Cooks: Dishes without Recipe” which aired on Thursday, August 1 on NYC Life channel (Time Warner Cable channel 25).  You can catch us chowing down on some authentic Thai cuisine with Frankie by clicking on the image above; we come in at 12:40 mark. Thanks Frankie, good luck with the rest of the season!

Also, check out his promo video for the show HERE!



Bootie NYC Beach Party at Le Poisson Rouge Was Very Wet!!

Holy smokes, how about this heat the last week killing New York City?! Luckily, last night,  SHAW Promotion and Bootiepresented the Bootie NYC “Beach Party” at Le Poisson Rouge and it couldn’t have come at a better time.  It was hot all day, it was super sweaty at night, but hundreds of loyal fans showed up to dance their ass’ off to mash up music and live mash up performances by DJ ShyBoy from LA and NYC’s own DJ Lobsterdust.  The SHAW and Bootie team turned the main room into a beach party paradise with dozens of fun inflatables, 2 limbo contests, a Bootie twerking dance off, and a wet tee shirt contest!  Check out all the photos below taken by myself, JaiDee Valentine, and sign up to our SHAW Newsletter for our next Bootie party in September – Back to School edition where you can expect to see mini plaid skirts, hot football players and naughty cheerleaders!  And for more craziness from the beach party, check out our friend Coach Mike’s website from his take of the night.