Launched in 2003, SHAW PROMOTION is a non-traditional, grassroots-style marketing company headed by NYC nightlife superstar Andy Shaw. Focused squarely on the individual client’s needs, SHAW PROMOTION customizes each package to reach the largest targeted audience via street, guerrilla and digital marketing and provides everything from staffing licensed security and photographers to venue scouting, event production, and management. Years of scene presence and careful cultivation have made SHAW PROMOTION the brand that is most trusted and respected by young urban trendsetters, which is proven by the measurable results of our creative campaigns and our proud record of client loyalty.
Starting out as a promoter for local parties and bands, SHAW PROMOTION now has representatives and campaign managers in all major U.S. cities and has worked with hundreds of clients and projects including T-Mobile, Live Nation, Michelin Guide, Sailor Jerry, Epitaph / Anti Records, Brooklyn Night Bazaar, and the stateside launch of Uniqlo, Top Shop and was a part of the Ad Week’s “Media Plan of the Year 2010 — Less Than $1 Mil.”, to name but a few.
SHAW PROMOTION has been acclaimed by the Village Voice, Paper Magazine (winner of the Nightlife Awards “Promoter of the Year,” 2008 and 2009), L Magazine, NBC Nightside, has received a letter of gratitude from Coney Island, and has even been the subject of a thesis paper written by a student in Australia! SHAW PROMOTION creates unique packages to cater to the marketing and promotion needs of each account—and although the company has blossomed, the employees always work up close and personal with each client. Please check out our “Services” page to learn how we can meet your needs, and refer to our “Clients” page for a quick rundown of our past and current loyal clients.
Born in Taiwan, Andy Shaw moved to the United States at the age of 10 with little knowledge of English or American culture. He grew up in Queens, NY, and graduated from LaGuardia High School (of Fame fame) studying piano and the oboe, after which he attended the Crane School of Music in Potsdam, NY, and NYC’s Fashion Institute of Technology as an Advertising and Communications major. During this period he played bass guitar for several New York City bands, including King Chango, Metro Stylee and INDK, which had a single featured on the HellCat Records compilation album “Give ‘Em the Boot Vol. 2.”
In August 2001, Andy sold all of his belongings and embarked on a cross-country motorcycle trip, ultimately landing in San Diego, CA. He secured a job with a major grassroots-style promotion company and quickly became its San Diego branch manager, working with record labels, brands, and major U.S. music festivals. Two years later, Andy once again sold all his belongings and hit the open road, traveling on his Triumph motorcycle through Canada for three months before New York City beckoned him home. Using the knowledge and experience he had acquired on both sides of the industry—as an artist, and as a promoter—SHAW PROMOTION was born in the summer of 2003.
Back in his element, Andy quickly became a major figure in the city’s underground rock ‘n’ roll club scene and booked SHAW PROMOTION’s first client: a new electro/80s/new-wave party called “Trash,” which today is one of the most cutting-edge and longstanding events in New York. Building on that success, Andy soon had a full roster of clients ranging from fledgling bands to corporate entities.
Andy’s grassroots-style marketing expertise and reputation as a downtown tastemaker—coupled with his fierce work ethic and irresistible personality—are the heart and soul of SHAW PROMOTION, turning what was once a labor of love into a tremendously successful business with national reach. In his free time, Andy continues to be active as a bass player and has modeled for Ben Sherman, J. Crew, GQ, and Inked Magazine. He attends and supports many of the events he promotes, and can often be seen walking his two Boston Terriers or riding his Triumph or Vespa throughout New York City.